A core aspect of the product list is leading the user towards a product page. The product attributes, value propositions and sales information you choose to display in product lists can help or hinder customer experience, and ultimately conversion rates.
Every shopkeeper, from the smallest grocer to the largest supermarket, knows that how you present your produce matters. It’s the same for online merchants. Customers may not be able to handle your goods physically, but that only makes presentation more important. In e-commerce, product listings are both your store window and a sales assistant.
Get them wrong and shoppers will give their business to your competition in a couple of clicks. Follow to maximize the effectiveness of your listings and see your sales soar.
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